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Thinking About Building an App? Start Here.

Practical advice, expert insights and useful guides to help you plan, build, launch and grow your app with confidence.

Guides for Founders

Costs & PricingFeatured

How Much Does It Cost to Build an App in the UK?

What actually drives the price, and how fixed-price packages work.

Coming Soon
Planning

How Long Does It Take to Build an App?

The stages of a build and what affects your launch date.

Coming Soon
MVPs

What Is an MVP, and What Should Yours Include?

How to decide what belongs in version one.

Coming Soon
Platforms

iPhone vs Android: Which Should You Build First?

How to choose based on your users, not the technology.

Coming Soon
Planning

10 Mistakes Founders Make When Building Their First App

The common traps, and how to avoid them before you spend.

Coming Soon
Planning

How to Turn an App Idea Into a Development Brief

A simple way to get your idea out of your head and onto paper.

Coming Soon
Planning

How Does an App Make Money?

Subscriptions, transactions, advertising, marketplace commissions and paid features, explained.

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Platforms

Native vs Cross-Platform App Development

The difference in plain English, and when each makes sense.

Coming Soon
AI & Automation

How Much Does an AI App Cost?

Build costs, ongoing usage costs and how to keep AI commercially sensible.

Coming Soon
After Launch

What Happens After Your App Goes Live?

Updates, fixes and planning version two.

Coming Soon

Browse by Topic

Answers for Every Stage of Your App

From first costs and planning to launch day and beyond, our guides follow the questions founders actually ask.

Costs & Pricing1 guide
Planning4 guides
MVPs1 guide
Platforms2 guides
AI & Automation1 guide
After Launch1 guide

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